Collection: AWF HERITAGE

Formerly Alternative Women's Fitness (Established in 2012), is a studio with a long history of inclusion and innovation, particularly with LGBTQIA+ peoples. We provide a mostly online, community-centred space for those not into mainstream exercise environments. Instead, our focus is on the joy of movement to a rocking soundtrack. Read more >

Our activewear label, Alternative Activewear, reflects our outsider style and crew. AMS works on ambassador collaborations throughout the year, producing stylish workout gear for humans who know that style never goes out of fashion.

We didn't wanna ditch our pre-AMS collabs or gear, so we've compiled it all in the one place for those who love a bit of nostalgia and might want to snap up some heritage vibes.