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To enter, individuals must: 

1. Upload an image (or tag an existing image) of themselves to Instagram
2. Tag and follow @alternativewomensfitness
3. Tag #awfthriver

(We will not be able to view entries submitted from a Private Instagram account)

No entry costs are involved with the competition. 

Finalist will be decided on 11 Feb 2018 (Terms and Conditions listed below).


Participation in this promotion is deemed acceptance of the following:
Entry is only open to Australian Domestic applications of ages +18 years (Ideally living in Melbourne). Contractors (and their immediate families) of the Promoter and agencies associated with this promotion are ineligible to enter.
The Promoter reserves the right, at any time, to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) and to disqualify any entrant who submits an entry that is not in accordance with these Terms and Conditions or who tampers with the entry process. Errors and omissions may be accepted at the Promoter’s discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.
Incomplete, indecipherable or illegible entries will be deemed invalid.  Each entry must be submitted separately and in accordance with entry requirements.  If there is a dispute as to the identity of an entrant, the Promoter reserves the right, in its sole discretion, to determine the identity of the entrant.
Entry phase of Promotion commences on 27 Jan 2018 and ends on 10 Feb 2018, 11:59pm.
The Promoter’s decision is final and no correspondence will be entered into.

The final model will be selected by Alternative Women's Fitness; Merch Gal/ deputy and Head Designer/s.
Total value of prize is a combination of Personal Training and mentoring sessions with Natalie Amore pro boxer, plus product to approximately the Recommended Retail Price value of $120 and sweet training pack discounts. Alternative Women's Fitness will notify in writing via email.

The selected model will be awarded the prize at the completion of the photoshoot. The winner will be published on Alternative Women's Fitness and related social media sites including, but not limited to; Instagram, Facebook, in various print mediums, and possibly at a retail level through in-store promotional marketing materials.

Subject to the unclaimed prize draw clause, if for any reason the selected model does not take the prize, and then the prize will be forfeited.

The prize is not transferable or exchangeable.
Entrants consent to the Promoter using their name, likeness, image and/or voice in the event they are a winner (including photograph, film and/or recording of the same) in any media for an unlimited period without remuneration for the purpose of promoting this promotion (including any outcome), and promoting any products manufactured, distributed and/or supplied by the Promoter.
If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, including but not limited to technical difficulties, unauthorised intervention or fraud, the Promoter reserves the right, in its sole discretion, to the fullest extent permitted by law (a) to disqualify any entrant; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate or cancel the promotion, as appropriate.

Any cost associated with accessing the promotional website is the entrant’s responsibility and is dependent on the Internet service provider used. The use of any automated entry software or any other mechanical or electronic means that allows an entrant to automatically enter repeatedly is prohibited and will render all entries submitted by that entrant invalid.  Nothing in these Terms and Conditions limits excludes or modifies  or  purports  to  limit, exclude  or  modify  the  statutory  consumer  guarantees  as  provided  under  the  Competition and  Consumer  Act, as well as any  other  implied  warranties under  the  ASIC  Act  or  similar consumer protection laws in the State and Territories of Australia (“Non‐Excludable Guarantees”). Except for any liability that cannot by law be excluded, including the Non‐ Excludable Guarantees,  the Promoter  (including  its  respective  officers,  employees  and agents)  excludes  all liability  (including negligence),  for  any  personal  injury;  or  any  loss  or damage (including  loss  of  opportunity); whether direct, indirect, special or consequential, arising in any way out of the promotion. Except for any liability that cannot by law be excluded, including the Non-Excludable Guarantees, the Promoter (including its respective officers, employees and agents) is not responsible for and excludes all liability (including negligence), for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of: (a) any technical difficulties or equipment malfunction (whether or not under the Promoter’s control); (b) any theft, unauthorised access or third party interference; (c) any entry or prize claim that is late, lost, altered, damaged or misdirected (whether or not after their receipt by the Promoter) due to any reason beyond the reasonable control of the Promoter; (d) any variation in prize value to that stated in these Terms and Conditions; (e) any tax liability incurred by a winner or entrant; or (f) use of a prize.

The Promoter collects personal information in order to conduct the promotion and may, for this purpose, disclose such information to third parties, including but not limited to agents, contractors, service providers, prize suppliers and, as required, to Australian regulatory authorities. Entry is conditional on providing this information. The Promoter may, for an indefinite period, unless otherwise advised, use the information for promotional, marketing, publicity, research and profiling purposes, including sending electronic messages or telephoning the entrant. Entrants should direct any request to opt out, access, update or correct information to the Promoter. All entries become the property of the Promoter.  "By submitting your image, you give the promoter the right to use your photo for promotional purposes”.

The Promoter is Alternative Women's Fitness.